Privacy Policy

The purpose of this Privacy Policy (“Privacy Policy”) is to inform you about how Second Street Fund, Inc., and its family of companies, including its affiliates, subsidiaries, and other related entities operating apartment communities owned or managed by Second Street Fund, Inc. (collectively, “SECOND STREET”), protect and use your personal information. We are committed to respecting your privacy rights. Please read this Privacy Policy carefully. It gives you important information about how we handle your personal information.


This Privacy Policy covers the information practices of websites that link to this Privacy Policy, including and any subdomains thereof (collectively, “Websites”).


These websites include:

  • Rasa:;
  • Rowhaus:;
  • Denizen:;
  • Rincon Green:;
  • Monogram:; and
  • Mason:


Websites that do not link to this Privacy Policy are covered by other privacy policies even if such websites are operated by or for SECOND STREET.


This Privacy Policy is effective as of October 28, 2022, and has been developed with the recognition that applicable laws regarding privacy and personally identifying information, and the dissemination thereof, are evolving. Accordingly, this Privacy Policy is subject to change at any time and SECOND STREET expressly reserves the right to modify the terms of this Privacy Policy at any time and in our reasonable discretion. Your continued use of any websites that link to this Privacy Policy following our posting of a change notice will constitute binding acceptance of this Privacy Policy and all changes thereto.


This Privacy Policy provides you with a notice of our privacy policies and practices informing you of the types of information that we collect from you and the persons or entities to whom your personal information may be disclosed.




As described in more detail herein, personal information collected by SECOND STREET may be accessed, sold, or disclosed for business or commercial purposes to certain service providers who work on behalf of or with SECOND STREET including services and vendors related to, among others, apartment leasing or renting, payment processors, cable, telecommunications and utility providers, shippers and parcel vendors, advertisers, renter’s insurance providers, consultants, and affiliates (“Service Providers”).

If you are a California resident, you have certain rights regarding the handling of your personal information:

  • You have the right to request that a business disclose to you your personal information that the business collects, sells, or discloses for a business purpose, about you.
  • You have the right to request the deletion of certain personal information collected or maintained by a business about you.
  • You have the right to opt-out of the sale of your personal information collected by a business.


A business may not discriminate against you for exercising any of these rights, including that it cannot deny, charge different prices, or provide a different quality of goods or services to you.


Some of your personal information may also be sold to third parties which may be used for their own direct marketing purposes. California residents may request and obtain certain information regarding such disclosure, if any, of personal information to third parties for their direct marketing purposes. SECOND STREET has adopted a policy of not selling your personal information to third parties, however this policy may change. In which case you will receive notice and if you request that we do not sell your data we will not do so (“Right to Opt-Out”).


To exercise any of the above rights or to get additional information, you should submit a verifiable consumer request to SECOND STREET either via email to, by mail at 6220 LA SALLE AVE., OAKLAND, CA 94563, Attention: California Privacy Request, or by telephone 780.420.4040. When contacting us, please indicate your name, address, email address, name of the SECOND STREET property at which you are or were a resident, or at which you applied, which of the Websites, or line of business to which your request pertains, and to what personal information your request pertains. SECOND STREET reserves the right to request additional information about you to verify your identity. SECOND STREET may utilize a two-step confirmation process prior to deletion of information.




In some circumstances, you may designate an authorized agent to make a request on your behalf. To do so, SECOND STREET requires that you first verify your own identity and then provide written permission for the authorized agent to act on your behalf. SECOND STREET reserves the right to deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf. Please note that there is no charge to you related to requests for controlling the sharing of your personal information or for processing this request.




To review or change your personal information collected by SECOND STREET, please send your request, including the Websites or line of business to which your request pertains, to SECOND STREET via email to, by mail at 6220 LA SALLE AVE. OAKLAND CA 94563, Attn: Privacy Request, or by telephone 780.420.4040.


If you want to unsubscribe from an email list of SECOND STREET, please let us know by following the “Unsubscribe” instructions that are included in each promotional email from SECOND STREET. Please note that such requests may take up to ten (10) business days to become effective. You may not opt out of receiving communications regarding your purchases, transactions, dealings with the Websites or technical information about the Websites.




SECOND STREET is committed to protecting the privacy of children. The Websites are directed to persons 18 years of age or older. The Websites do not knowingly collect information from children under age 18. If a user is under age18, that user is not permitted to use the Websites or to submit any personally identifiable information to the Websites. If a user provides information to SECOND STREET through the Websites, the user represents and warrants to SECOND STREET that they are 18 years of age or older. If we become aware that a website user is under age 18 and has provided personal information, we will remove their personal information from our files.


If you are a parent or guardian and believe SECOND STREET may have inadvertently collected personal information from your child, please notify SECOND STREET immediately by sending an email, including the Websites or line of business to which your request pertains, to, by mail at 6220 LA SALLE AVE., OAKLAND, CA 94563, Attn: Privacy Request, or by telephone 780.420.4040.




On our Websites, you may have the opportunity to follow a link to other websites that may be of interest to you. Because these other websites may not be hosted or controlled by SECOND STREET, we are not responsible for the privacy practices of those websites, or the content provided thereon. Collection technology also may be used by some of those other websites. Therefore, the privacy policies with respect to each of these may differ from those applicable to the SECOND STREET Websites. Therefore, we encourage you to review the privacy policies of each other website. This Privacy Policy only applies to information collected and maintained by SECOND STREET.




The Privacy Policy may be revised from time to time as we add new features and services, as laws change, and as industry privacy and security best practices evolve. We display an effective date on the upper left corner of the Privacy Policy (“Last Revised Date”) for you to know when there has been a change. Accordingly, you should check the Privacy Policy on a regular basis for the most current privacy practices. Each time you access, use, or browse the websites, you signify your acceptance of the then current changes to the Privacy Policy applying to your personal information collected by us on and from the effective date of such changes to the extent required by law. Any changes in the Privacy Policy will take effect upon posting.




This Privacy Policy shall be governed by, and will be construed under, the laws of the State of California, United States of America, without regard to choice of law principles. Those users who choose to access the Websites from locations outside of the United States do so on their own initiative and are responsible for compliance with local laws if and to the extent local laws are applicable, including without limitation, all applicable laws, rules, and regulations regarding the transmission of data exported from the United States or the country in which you reside. SECOND STREET may limit the availability of its Websites in whole or in part, to any person, geographic area, or jurisdiction, at any time in its sole discretion.


Personal information collected through the Websites and other aspects of SECOND STREET’s business may be stored and processed in the United States of America or any other country in which SECOND STREET or its affiliates, subsidiaries, or Service Providers maintain facilities. By using the Websites, you expressly consent to any such transfer of information outside of your country.




During your use of the Websites, you may voluntarily share information about yourself with us in several ways. You may provide information to us when communicating or transacting with us in writing, electronically, or by phone, and through requests for forms or literature in connection with your leasing or renting an apartment.

The following are categories of personal information that we may collect from you when you share it with us:

  • Bank account data
  • Contact or authentication data
  • Contact preferences
  • Date of birth
  • Debit/credit card numbers
  • Driver’s license data
  • Email addresses
  • Emergency contact information
  • Employment history
  • Job titles
  • Mailing addresses
  • Move-in date
  • Names
  • Passwords
  • Phone numbers
  • Rental history
  • Salary
  • Social Security Number
  • Usernames
  • Other-additional data not listed above

 When you visit the Websites, we also collect technical and usage information that does not identify you personally (“Other Information”), including information about your Internet service provider, the date and time you access the Websites, the Internet address of websites from which you linked to our Websites, the type of device, browser, and operating system you are using, and your movements and preferences on our Websites.




We may use your personal information in connection with certain aspects of our business. For example, we may use personal information to contact you in response to your inquiries, comments, and suggestions; to contact you otherwise when we deem appropriate; for the specific purpose for which it was volunteered (for example, to receive pricing quotes, surveys, blog updates, etc.); to track our visitors’ use of the Websites for internal market research; to improve the Websites and the services we promote or provide through the Websites or through other means; to customize the content and/or layout of our Websites for each individual visitor; to ask for your participation in brief surveys; to complete any purchases or other transactions you may perform through the Websites; to notify visitors about updates to the Websites or services; to notify you about promotions, special offers, etc., regarding products and services provided by SECOND STREET; as required by law or regulation, or as requested by government authorities; for our internal business purposes or to otherwise manage your relationship with SECOND STREET.




Non-personal information refers to data and information that does not personally identify you as the individual to whom the data or information relates, which may include data and information that (i) is aggregated (that is, relates to a group of individuals) by SECOND STREET or a third party (“Aggregated Non-personal Information”), or (ii) is not linked to personal contact information (“De-identified Non-personal Information”). In either case, non-personal information does not personally identify the individual to whom the information or data collected relates. Non-personal information may include, without limitation, your Internet Protocol (“IP”) address, your media access control (MAC) address, collection technology information, the pages you request, type of computer or device you use, the operating system you use (e.g., Microsoft Windows, Mac OS, Google Chrome OS, iOS, or Android), the type of browser you use (e.g., Firefox, Chrome, Internet Explorer, or Safari), the domain name of the Internet service provider, your activities while visiting or using the Websites and the content you access or view, the time of your visit to or use of the Websites, the pages you visit and the time spent on the pages, your general geographic location such as the city from which your computer or device is connecting to the Internet, your computer’s or device’s precise geographic location when Wi-Fi is enabled and it is within range of or using Internet connectivity made available by SECOND STREET, information regarding the websites you visit prior to and after visiting the Websites or using the information regarding your Internet location when you see SECOND STREET’s ads and whether you click on such ads, information regarding your age, gender, and interests with respect to products and services and information collected through our security systems and cameras.


SECOND STREET automatically receives and records non-personal information on our server logs from your browser as well as through other analysis of the Websites. SECOND STREET also may obtain non-personal information from you when you visit our offline locations, as well as from social media platforms, vendors, and other third parties, such as Google, Inc. (“Google”) and the operators of other websites that you have visited or used, some of which partner with SECOND STREET or with a display network or analytics service utilized by SECOND STREET, and may share information as permitted in such third party’s privacy policy. Non-personal information may also be obtained from inferences based upon the sites you visit, third party data, information you share on other websites, social media platforms and applications, or demographics derived from profiles you create, such as a Google profile.



To personalize and enhance your experience on our Websites, we also may collect information through “cookies.” Cookies are small strings of text sent by our Websites to your browser and then stored by your browser on your computer’s hard drive. Our cookies allow us to personalize your experience on our Websites, make your visit more convenient, and understand how you and others are using our Websites so we can improve your experience on the Websites. We use cookies to identify repeat visitors to our Websites and to determine the paths visitors take on our Websites. We also use cookies to determine whether you visited our Websites from a particular Internet link or advertisement. Most browsers automatically accept cookies, but it is possible to change your browser setup, so it does not accept cookies. However, not utilizing cookies may prevent you from using certain functions and features of the Websites.


Certain of our Service Providers (i.e., Google, and Facebook) use retargeting cookies to collect certain information about you (including the pages and content you view, the date and time of such views, and location information associated with your IP address). These retargeting cookies allow us to serve you more relevant advertisements. To opt-out or otherwise adjust settings related to these retargeting services and cookies, users can review the cookie policies and settings on the Google, or Facebook platforms.


Through cookies we place on your browser or device, we may collect information about your online activity after you leave our Websites. Just like any other usage information we collect, this information allows us to improve the Websites and customize your online experience, and otherwise as described in this Privacy Policy. Your browser may offer you a “Do Not Track” option, but our services do not support Do Not Track requests at this time, which means our cookies may collect information about your online activity while you are using the Websites.




We use Google Analytics to better understand the behavior of visitors to our Websites. This includes anonymized data associated with your IP address, such as pages viewed on the Websites, length of time on the websites, browser used to access the websites, and device used to access the websites. The information collected does not personally or directly identify you or your street address. To learn more about how Google uses data when you visit our websites, please visit Users may opt-out of Google Analytics by visiting the Google Analytics Opt-out page.




We use the RealPage platform as our property management software, and thus store and process personal information shared with us by prospective lessors, renters, and residents of SECOND STREET properties through that platform to run analytics and conduct our operations. To learn more about the RealPage platform and its privacy policies, please visit:




SECOND STREET and its Service Providers use your personal information for the purpose of leasing or renting apartment units, providing products or services to you and carrying out the purposes for which you provided the information. In addition, SECOND STREET and its Service Providers use your personal information to improve our products and services, communicate with you, administer and process payments, attend to tasks relating to your transactions with SECOND STREET, provide customer service, update account information, inform you of products or services that may be of interest to you, customize the content or functionality of websites to your preferences, present you with targeted content and advertisements, forward updates, announcements, and newsletters, respond to your communications, and communicate with you about the websites. You authorize SECOND STREET to transmit email and direct mail to you, call you, send push notifications to your device, send you text messages, and otherwise contact you concerning these matters. SECOND STREET limits access to personal information to those SECOND STREET employees and Service Providers who we believe reasonably need that information to perform the tasks described above.


Any SECOND STREET affiliate that receives your personal information may share it with other SECOND STREET affiliates for any purpose permitted under this Privacy Policy.



A. Disclosures to Third Parties Assisting in Our Operations


SECOND STREET discloses or makes your personal information available for a business purpose to certain service providers who work on behalf of or with SECOND STREET including services and vendors related to, among others, renting apartments, payment processors, cable, telecommunications and utility providers, shippers and parcel vendors, advertisers, renter’s insurance providers, consultants, and affiliates (“Service Providers”). The categories of personal information disclosed or made available to these Service Providers in the last 12 months include each of the categories identified in above and are used to help SECOND STREET provide products and services to you, including but not limited to renting apartments, administering, and processing payments, fulfilling orders, or communicating with you about offers or other information relevant to SECOND STREET. By agreeing to this Privacy Policy and unless otherwise communicated, you acknowledge and agree with such disclosures or availability of personal information to Service Providers.


B. Disclosures to Third Parties to Provide Information to You About Their Products and Services


SECOND STREET may provide, sell, or make your personal information available to selected third party entities, businesses or organizations that may use that information to contact you to provide information to you about their products or services that we believe may be of interest to you or that are directly related to leasing or renting of apartments, utilities and ancillary services. These third parties could include, without limitation, on-site parcel box services, cable and telecommunications companies, and renter’s insurance providers. By agreeing to this Privacy Policy and unless otherwise communicated, you acknowledge and agree with such disclosures of personal information to such third parties.


C. Disclosures Under Special Circumstances


SECOND STREET may provide information about you in response to or to cooperate with law enforcement, government requests, subpoenas, court orders or legal process; to respond to your requests for customer service or other information; to enforce the Terms of Use or the Acceptable Use Policy governing use of the Internet connectivity made available by SECOND STREET at SECOND STREET locations; to establish or exercise our legal rights or defend against legal claims; or to protect the safety or property of SECOND STREET or others. SECOND STREET also may provide information about you if SECOND STREET believes it is necessary to share information to investigate, prevent, or act regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required or permitted by law.


D. Major Transactions


SECOND STREET reserves the right to transfer all information, including without limitation personal information, to any SECOND STREET affiliate or a third party or successor in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or disposition of all or any portion of our business or operations (including without limitation in connection with bankruptcy or any similar proceedings).




Except as otherwise specified in this Privacy Policy, SECOND STREET does not alter the practices detailed herein based upon your selection of the “Do Not Track” setting or other “opt out” setting or feature that may be offered by your browser; however, SECOND STREET reserves the right to do so in the future.




SECOND STREET stores personal information using industry standard, reasonable and technically feasible physical, technical, and administrative safeguards against foreseeable risks, such as unauthorized access. Please be aware that the Websites and data storage are run on software, hardware, and networks, any component of which may, from time to time, require maintenance or experience problems or breaches of security beyond SECOND STREET’s control.


SECOND STREET is not responsible for the acts and omissions of any third parties.


SECOND STREET cannot guarantee the security of the information on and sent from the Websites. No transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of SECOND STREET to intercept or access transmissions or private communications unlawfully. While we strive to protect your personal information, neither SECOND STREET nor any of our Service Providers can ensure or warrant the security of any information you transmit to us over the Internet. Any such transmission is done at your own risk.




By using the Websites, you consent to our collection, use, and disclosure of personal information as described herein. We reserve the right, at our discretion, to change, modify, add, or remove portions of this Privacy Policy from time to time. The amended Privacy Policy will be effective upon posting on any of the Websites. Your continued use of the Websites means you agree to the revised Privacy Policy and our use of your personal information in accordance with the revised policy. Your provision of personal information through the Websites constitutes your affirmative consent that we may contact you by email to provide you with information and notices relating to the property where you reside, and various services available to you at or through that property.


If you would like this policy in another format (for example: audio, large print, braille) please contact us either via email at, by mail at 6220 LA SALLE AVE., OAKLAND, CA 94563, Attention: Privacy Request, or by telephone 780.420.4040.


At SECOND STREET, taking care of people has always been our highest priority. As an equal housing opportunity company, SECOND STREET provides housing opportunities to all persons, regardless of their race, color, national origin, religion, sex, physical or mental disability, familial status, or any other classification protected by federal, state, or local law. SECOND STREET endeavors to create and offer unique housing options that appeal to a wide range of home seekers. All our homes are available on an equal opportunity basis. SECOND STREET treats every resident in every community with respect for all. We hope you will choose to call one of our beautiful SECOND STREET communities your home.


© 2022 All Rights Reserved – Second Street Fund, Inc.